Selma
by OpenDialog AI
Your new AI sales agent 

Boost online sales conversion & increase sales of add-on products in just 30 Days.

The Online Sales Challenge for Insurance

70% abandonment rate

Average abandonment rates for insurers are 70% with over 50% abandonment even after aggregator quote selection.

Missed upsells

Insurers are failing to achieve the 20-30% upsell rates enjoyed by retailers due to current inability to dynamically personalise and recommend add on products.

Complex products

 Insurers struggle with frequent policy updates and increasing complexity.

Limited hours of operation

Buyers unable to get critical questions answered out of office hours. 

Meet Selma: your AI-powered sales expert

24/7 AI support

Always available, providing expert guidance to buyers.

Smart personalisation

Tailor’s recommendations based on customer behaviour.

Instant upsells

Boosts policy value with real-time insights.

Seamless handoffs

Transfers complex cases to human agents when needed.

Watch Selma in action

🚀 Watch how Selma boosts online sales, increases upsell rates, and delivers a seamless buying experience — 24/7.

Why Insurers are turning to Selma

Trusted by leading insurers…

Transform your online sales in just 30 days

Week 1

Set up

Connect Selma to your website content.

Week 2

Test and optimise

Customise responses based on your products, brand and tone of voice.

Week 3

Launch

Transform your online sales performance.

Week 4

Monitor and iterate

24/7 support and performance analytics insights included.

Week 1

Set up

Connect Selma to your website content.

Week 2

Test and optimise

Customise responses based on your policies, brand and tone of voice.

Week 3

Launch

Transform your online sales performance.

Step 4

Monitor and iterate

24/7 support and performance analytics insights included.

Speak with our AI experts

Find out how Selma can transform your online sales in just 30 days.

What you’ll gain from a consultation:

Your sales optimisation strategy – Insights on how AI can improve your conversion rates

Your Implementation Roadmap – Best practices for seamless AI integration

Real time Selma demonstration – See Selma’s smart personalisation and upsell capabilities in real time.

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