Optimizing Student Admissions

with Brunel University and OpenDialog


self-assessments completed


Reduction in help centre callS


Application TYpe


Brunel University, one of London’s most popular seats of higher learning, approached us to improve the efficiency of their Clearing process (June-October each year). They wanted to provide 24/7 advice whilst maintaining high-quality standards.

Brunel University recognised that chatbots could be a way to maintain a fast, efficient information service for prospective students, and that implementing automation could help take the stress and repetition (all applicants are typically asked the same questions initially) out of admissions.


the solution

A custom Clearing chatbot, named by Brunel as Brunella, was created to guide prospective students with the correct first-stage questions, covering what their grades were and the course they were looking to undertake. To enable the bot to check student grades matched UCAS criteria, the Clearing bot was integrated with UCAS, giving it the most up to date data.

Once prospective students obtained answers to the initial questions and had been screened, they were well-placed to be connected with a human admissions officer, who could offer advice and more detailed information about courses, significantly reducing the time between the first contact and offers being made.

Our OpenDialog platform underpinned a thorough and flexible conversational interface that also met Brunel’s rigorous security standards.

The solution in action


You might also be interested in these case studies :

technology & security

How to use conversational ai to support cybercrime victims?

Find out how The CyberHelpine are utilising OpenDialog to support cybercrime victims.

How to use conversational ai to support cybercrime victims?

Check out our Case Study with The CyberHelpline
View Case STudy


How to use conversational ai to guide users through complicated processes?

Find out how BDO are utilising OpenDialog to guide users through complicated processes around auditing.

How to use conversational ai to guide users through complicated processes?

Check out our Case Study with BDO
View Case Study

See How it works!

Get in touch for a showcase of how OpenDialog can help your business Deploy Conversational AI, at scale.

Not Quite Ready To Get Started? Got A Question?

We Love Answering Questions And Sharing Information About OpenDialog. Drop Us A Line And We'll Be In Touch!